worn by the wise is calling on the fashion industry to break outdated norms and start reflecting the world as it truly is - diverse, powerful, and ageless.

led by lucinda leon management, this movement redefines beauty through the lens of experience and confidence. it’s time for wiser models to move from tokenism and to claim their space—on runways, in store windows, across campaigns, and on the covers of magazines.

the fashion industry must make the change. erode stereotypes. elevate representation. honour wisdom.

join the movement | follow @wornbythewise

book wise | wbtw@lucindaleon.com